Children playing rugby on a field, smiling, with trees in the background and a red graphic on the left that says "For the Kicks!"

Auskick
For the kicks

Brand Relaunch
OOH, Digital, Print, Pitch

Auskick wanted to rebrand and target audiences from different states that aren’t specifically AFL playing states.

With consumer research, we uncovered that Auskick was a place where kids could just go and have fun. Meet other kids and play.

This was the basis of our creative idea: For the kicks. Auskick isn’t the place to uncover the next Bontempelli, rather it’s to let kids have fun and be children.

Art Director - Aimee Brockley
Copywriter - Jacob Martin
Art Director - Thomas Zoldhelyi
CD - Tom Meredith

We held research groups to understand what makes Auskick so great. Talking to real parents and kids who play Auskick.

Collectively we heard that Auskick is not just one of the most affordable junior program, but also one that is geared towards having fun.

We then based everything around a child’s imagination and fun factor. The Art Direction was fun, childish and not one bit serious.

Poster on bus shelter advertising a children's sports program with kids playing rugby, text reading 'It's my time to shine' and a link to sign up.
Three promotional posters for NAB AFL Auskick featuring young children playing and celebrating Australian rules football, with bright colors and text encouraging registration and participation.
Three images: the first showing a website on a laptop and phone with a children's sports team, the second showing two small notebooks with colorful cartoon character covers, the third displaying a laptop with a sticker of an orange cartoon character and