Netball though is one of Australia’s most played sports has a drastic drop off for young girls aged 13-14. A sport that depends on young girls and the support from family and the community to continue the game strong.

Working with Nissan, we wanted to not only keep young girls playing Netball, but also recognise the Driving Force behind young girls who often go unrecognised and reward them. From long drives, coaching, community support and the constant encouragement, these are the Driving Force behind young girls help keep them in the sport.

We received 673 entries within the campaign window, shining a spotlight onto young girls Driving Force.
I helped deliver 18 OOH sites, 5 online films, Digital Assets and Stadium Experiential Activation.