Traditionally Netball as a sport has been timid in its’ approach, friendly, polite etc. Though, if you watched a game of Super Netball, it’s anything but friendly. There can be blood, contact and emotion, completely opposite of ‘polite’. It’s empowering to watch and it’s brutal. So why is Netball still being shown as ‘friendly’ and ‘girly’?

Using a common phrase of Netball “Here if you need”, we flipped it into a powerful and unapologetic re-introduction to Australian fans. We Are Here. We partnered this mentality with fierce photography and Art Direction to create a campaign that was one of the most successful in SuperNetball’s history.